What brands do Canadians trust? Check out the 2022 rankings here

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Want to know which brands Canadians trust the most (and least) for things like financial services, alcohol and other beverages, snacks, major appliances, restaurants, transportation and travel? Search them here in our interactive database.

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The University of Victoria’s Gustavson Brand Trust Index ranks over 400 well-known brands based on consumer confidence in a company’s quality; values ​​or authenticity; how it treats customers or affinity; and the extent to which consumers would recommend its products.

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And overall trust becomes a more important metric, according to University of Victoria business dean Saul Klein, in a “goal-driven economy” – people value authenticity and affinity as much as quality of products or services.

“It’s a compelling foundation because it feeds into the changing expectations of society as a whole, of consumers, employees and investors, all of whom are asking questions about how they spend their time or money,” and if companies “do more positive things.

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Want to know which brands Canadians trust the most (and least) for things like financial services, alcohol and other beverages, snacks, major appliances, restaurants, transportation and travel? Watch them here:


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