Truly x Sugarfina Collection® Launches World’s First Seltzer Infused Hard Candy


Released just in time for July 4th, these gelatin bears will add a pop of color and flavor to any backyard barbecue, beach day, or get-together with friends. Top your favorite cocktail with a few cubs, soak them in their matching Truly drink, or add them to your bar cart as an exceptional snack.

Sugarfina is well known for its innovative collaborations and fan favorites like the Hampton Water Rosé collaboration, their famous Rosé All Day Bears.® and champagne bear® but this is the first partnership with the # 1 brand of seltz dur. Scott LaPorta, CEO and Co-Investor of Sugarfina, shares: “It was a fun and exciting challenge for our product innovation team! We were eager to find the best way to infuse candy with a fortified carbonated beverage in a way that truly allows the flavors of the hard seltzer to come to life in gummy form. “

Truly Hard Seltzer is always on the lookout for new and unexpected ways for drinkers to enjoy hard seltzer, whether it’s launching a new mix pack like the recent release of Truly Punch or moving into new categories of. food and drink. Last year, Truly launched seltzer water infused ice creams and sorbets in partnership with Tipsy Scoop and earlier this month launched its own line of Freeze Pops. Drinkers are researching and asking what’s next for Truly, and partnering with a renowned candy brand like Sugarfina was a natural fit.

“Truly and Sugarfina are both known for bringing new flavors and innovation to consumers,” said Casey o’neill, “There is something so fun about imagining different ways that drinkers can experience Truly, and the fruity and sweetness of the gummy bears made this collaboration the perfect choice for Truly.”

While the gummies are infused with truly tropical flavors, the alcohol itself is cooked during the production process, making the gummies themselves non-alcoholic. The collection is available on from June 28 and includes a Candy Bento Box® for $ 30.00, plus individual Candy Cubes® for $ 8.95.

About Truly Hard Seltzer

Since its inception in 2016, Truly has been the most innovative brand in the category, breaking the boundaries of what consumers expect from hard seltzer. Truly Believes No One Is Just One Flavor, which is why it’s available in 27 flavors in total: 12 delicious original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, and two flavors of Truly Added. At just 100 calories and 5% ABV, Truly is perfect for all occasions, from days at the beach to backyard barbecues and beyond. To learn more about Truly, visit

About Sugarfina United States SARL

Sugarfina United States is a luxury candy brand with stores in transit points at United States, Canada, and Hong Kong. The company also sells direct to consumers through its e-commerce business, specialty retailers, department stores and corporate gifts. Sugarfina’s exclusive and innovative product line comes in distinctive and iconic packaging. To learn more about Sugarfina, visit or follow us on Instagram, Facebook, Pinterest and Twitter @sugarfina.

Meaghan Quinn
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SOURCE Really hard seltzer

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