The makeup remover market will reach a valuation of 2.56 USD

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New York, U.S., Sept. 05, 2022 (GLOBE NEWSWIRE) — Market overview

According to a comprehensive research report by Market Research Future (MRFR), “makeup remover market Information by Type, Category, Distribution Channel and Region – Forecast to 2030“, the makeup remover market will soar at a rate of 7.89% between 2020 and 2030, while reaching a valuation of $2.56 billion by 2030.

Market summary

The significant increase in the number of working women in the world has prompted the adoption of a variety of makeup products for the lips, eyes and face in general. The growing interest in a professional, charming and attractive appearance, along with the increasing purchasing ability of consumers, has triggered the sales of cosmetic products such as K-beauty products as well as J-beauty products. This factor forces brands to focus on re-innovation.

With the expansion of the makeup market, the need for makeup removers has also increased. Consumers are increasingly opting for makeup removers given their growing knowledge of the benefits of makeup removal for healthier skin and prevention of skin disorders. International makeup remover brands are taking advantage of the growing popularity of e-commerce to enter unexplored markets.

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Report Scope:

Report attribute Details
Market size 2030 $2.56 billion
CAGR 7.89% (2020-2030)
base year 2019
Forecast period 2020-2030
Historical data 2018
Forecast units Value (USD billion)
Report cover Revenue forecasts, competitive landscape, growth factors and trends
Segments Covered by type, category, distribution channel and region
Geographical areas covered North America, Europe, Asia-Pacific and Rest of the World (RoW)
Key Market Drivers increasing use of makeup
act as tonics for certain skin types

Market Competitive Landscape:

Significant companies in the makeup remover market include

  • REVLON, INC. (UNITED STATES)
  • KIMBERLY-CLARK CORPORATION (USA)
  • L’ORÉAL SA (FRANCE)
  • BOBBI BROWN PROFESSIONAL COSMETICS, INC. (United States)
  • JOHNSON & JOHNSON (USA)
  • UNILEVER (United Kingdom)
  • BEIERSDORF AG (GERMANY)
  • BARE ESCENTUALS, INC. (UNITED STATES)
  • AVON PRODUCTS INC. (UK)
  • THE PROCTER & GAMBLE COMPANY (USA)
  • LVMH MOËT HENNESSY (FRANCE)
  • PANDG (USA)
  • THE ESTEE LAUDER COMPANIES INC. (UNITED STATES)

These companies are working to expand their operational capabilities in various countries. The major vendors focus on developing new products that meet all end user needs for a higher position in the market. Many companies adopt business strategies such as acquisitions, mergers, partnerships and collaborations for a better position in the global market.

Covered USP market:

Market factors:

Growing consumer awareness of the toxic effects of various makeup products on the skin when not removed effectively is a major reason for the high demand for makeup removers.

Furthermore, the increased popularity of online shopping platforms, frequent product launches and increasing infusion of natural ingredients in makeup removers will further increase the market demand. Wipes have become the most popular and widely used makeup remover on the market, given their ease of use compared to other products. Their low cost and high availability across both online and offline channels also ensure high demand for the products.

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Market constraints:

Several challenges are working against the global market, such as the difficulty faced by companies in sourcing natural and organic ingredients that can be included in their products. Moreover, the lesser availability of important raw chemicals will also slow down the mining work, in turn causing a huge gap between the demand and supply ratio.

COVID 19 analysis

The COVID-19 pandemic has led to lockdowns around the world, which has impacted the global cosmetics industry. The closure of production facilities as well as restrictions on the movement of people have led to an economic downturn, driving down demand for a variety of cosmetics, considered non-essential.

However, as the lockdown is lifted in various countries and the focus is now on reducing novel coronavirus cases, cosmetics brands are able to maintain business continuity. They are also focusing on strengthening their supply chains, which will result in a faster recovery for the makeup remover industry in the coming years.

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Market segmentation

By type

The different types of makeup removers on the market are gel, foam, liquid, etc. Liquid makeup removers represent the highest share of the global market, due to the launch of micellar water and the growing knowledge of its benefits. Micellar water does not need to be rinsed off after application and effectively removes cosmetics, dirt and oil from the face. Unlike other alcohol or chemical based cleansers, this softens and moisturizes the skin. Micellar water is also gaining popularity due to its ability to act as a toner and its convenience of use in places where water is in short supply.

By product

The product segments are Wipes, Liquids, Cleansers, Garments and Tampons. The wipes segment will achieve the fastest rate of development in the coming years, as these products can be carried anywhere and used effectively without requiring much time.

By category

The categories of makeup removers are both conventional and organic. Organic products are enjoying strong demand in the market, as an increasing number of consumers are now avoiding products containing chemicals that can cause skin allergies. Therefore, they turn to products with natural ingredients.

By end use

Major industry end users are store-based and non-store-based. In-store end users in the market are specialty stores, convenience stores, and supermarkets and hypermarkets.

Regional outlook

Asia-Pacific holds the highest position in the global market, owing to the growing rate of urbanization, population explosion, and rising awareness of many skin care products. Moreover, growing influence of Western culture, growing interest in skin beautification, and growing penetration of renowned international brands in Japan, India, Hong Kong, and China are ensuring unrelenting growth of the market. Apart from this, a large population of men in the region are becoming more interested in skin care and hence are adopting a variety of skin care products. This factor will result in robust growth of the market in the coming years.

North America has the second largest share of the global market, with the majority of demand being generated by the United States. The country has a large base of well-known cosmetic developers. The large disposable income of consumers, combined with the growing awareness of many makeup removal routines, will also promote the market size. Additionally, the growing population of working women across North America will drive makeup remover sales in the years to come.

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