Stroh’s Is Michigan’s Most Popular ‘Trash’ Beer, Study Finds


Michigan beer tastes so good that even its ‘trashy’ brew of choice is an icon and a staple in the most respectable palates of Michigan beer lovers.

Stroh’s, founded in 1850 as a family brewery in Detroit, is the Great Lakes state’s most popular ‘trash’ beer, according to Workshopedia research that has tracked Google Trends search interest for the past 12 years. month. While the study does not specify which particular Stroh’s beer is the “trashy” choice, its graph uses an image of Stroh’s Classic lager (4.6% alcohol by volume).

(We write “trash” in quotation marks because what is considered “trash” is very open to interpretation. For the sake of this study, however, that does mean cheap beer options when you don’t feel like you have a problem. IPA or some other craft beer, most likely macrobreweries.)

Granted, whatever Stroh’s beer this study refers to, it could be a lot worse; 10 states prefer Natural Light, 7 prefer Michelob Ultra, and 4 states each prefer Bud Light and Coors Light. It’s already half the country there.

Ohio is the only other state to prefer Stroh’s beer; The Stroh’s Lager and Light brands are brewed in Trenton, Ohio.

Learn more about the Workshopedia methodology:

To find out which trash beers are chilling in coolers across the country, we took to research online. We started with a list of 36 popular beers and recorded Google Trends search interest over the past 12 months for each of the 50 US states and the District of Columbia. We determined clear winners for which beer each state sought out the most, the most popular beer overall, and how many states the most popular beers won. Read on to see what we found!

Stroh’s remained a family business in Detroit until 1999, when it was sold to Pabst Brewing Company, and operated a brewery in downtown Detroit until the mid-1980s.

In 2016, Stroh’s began brewing its bohemian-style pilsner (5.5% ABV) via Brew Detroit, a contract brewer in Corktown, marking Stroh’s return to brewing beer in Motor City. Stroh’s also brews a Detroit Lager (4.6% ABV), made with traditional corn grits and hops from the Midwest.

Spirits of Detroit writer Brian Manzullo covers craft alcohol for the free press. Contact him: [email protected] and on Untappd, bmanzullo and Twitter, @BrianManzullo and @SpiritsofDET.

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