New York-based media company NBTV Studios has announced the UK launch of the streaming platform, Spirits Network, and is inviting UK bartenders to audition for its inaugural program, Shake Off.
Spirits Network is touted as the world’s premier entertainment streaming network, bridging the gap between content and e-commerce. It launched in the United States in 2019, combining beverage-related content and original programming with the ability for viewers to purchase what they see on screen.
Shake Off will see 12 contestants compete against each other to create a series of serves, including creating their own take on a classic cocktail as well as elevating a brand’s signature serve with their own twists, impressing a panel of expert judges for ultimately be crowned Shake Off champion and win a cash prize.
The open auditions for Shake Off will take place between 12 p.m. and 5 p.m., Monday October 18 through Friday October 22 at The Little Yellow Door, London. No prior preparation is required, and a fully equipped bar and ingredients will be provided.
Bartenders will be asked to prepare a drink while answering questions about why they should be the Shake Off Champion.
Alongside the auditions, Spirits Network will organize a London Cocktail Week pop-up, with a bar and masterclasses, at The Little Yellow Door on the same dates.
To register for auditions, bartenders can visit Shake Off Signup (spiritsnetwork.com).