The Royal Horticultural Society (RHS) has announced the award of a license to Harrogate Tipple, a small, traditional British distillery, to create a selection of RHS-branded spirits, including premium gin, whiskey and rum.
Commodities will be ready for RHS Chelsea Flower Show in May. The bottle and labels are still in the design stage, but will use imagery which, like the spirits, captures and combines Harrogate Tipple’s craft ideals with the gardening charity’s inspirational aims.
The range will then be available at retail from the beginning of June, in several physical and online outlets, including spirits retailers, garden centers and independent wine merchants. It will also be sold through the Harrogate Tipple and RHS websites and at RHS Gardens.
For this range, RHS also plans to launch limited edition flavors of the various spirits, using botanical ingredients from each of the RHS gardens and drawing inspiration from the RHS Flower Shows. For this, he will call on the know-how of the master distiller of Harrogate Tipple, Tom Nichol.
“We were delighted to have been asked to develop a series of spirits that reflected the excellence and love of British gardens that is the hallmark of RHS,” said Steven Green, Founder and Chief Taster, Harrogate Tipple. “It has been a pleasure to work with the UK’s favorite gardening charity and a strong supporter of food and drink produced by British craft businesses.”
“Our intention was to partner with a distillery that combined a true craftsmanship approach with the creativity and excellence that would set RHS Gin, Whiskey and Rum apart,” says Cathy Snow, Licensing Manager, RHS. “It’s no easy task, but in Harrogate Tipple we have found the perfect partner for a range of spirits that are both memorable and delicious.”
Harrogate Tipple and the RHS were brought together by licensing agent Asgard Media.