Non-alcoholic and low-alcohol beverages: Join Low2NoBev now


With soft drinks accounting for 80% of all beverages consumed in the UK out-of-home catering market, according to figures from Lumina Intelligence, the show offers visitors a unique opportunity to understand the scope and harness the potential of a market historically little known sector which has taken on its full meaning.

Expect to see big names like Asahi, Britvic and Lucky Saint exhibit alongside category pioneers like Big Drop Brewing, Caleno, Days Brewing, Freestar, Lyres, Small Beer Brew Co. and Thomson & Scott.

Innovative products on the show will be complemented by a series of ideas and talks on the workshop stage, sponsored by RPC. Offering three days of essential thought leadership – led by The Grocer, The Morning Advertiser and Lumina Intelligence – the stage will provide essential listening to visitors looking for the latest tips, tricks and trends in this emerging market.

The industry’s latest low and no-alcohol industry

The low-alcohol and non-alcohol sector is booming. The non-alcohol and low-alcohol market is forecast by IWSR to grow by 8% (CAGR 2021-2025), compared to a steady growth in alcohol volume of only 0.7% over the past year. the same period.

2021 has undoubtedly been a huge year for the category. The question now is what direction the category will take in 2022 and beyond. New innovations expand the category: notably with functional advantageshelping products stand out from the crowd for the health conscious consumer. As more and more products hit the shelves, the category’s potential expands.

At last year’s show, experts warned that the the sector lacks clarity​ – has this changed in 2022? Are price and visibility still main challengesto sales growth? And could the drivers of the category more complex than health and wellness trends​?

Find out more this year at Low2NoBev 2022!​

Julie Adlington, Director of Exhibit Marketing says: “When we launched Low2NoBev last year, we knew it could provide a range of new opportunities for companies in the industry. A phenomenal response from owners, operators and stakeholders has reinforced this belief and has enabled us to improve and grow the show in 2022 to become the ultimate event for a new era in beverages. I urge anyone with an interest in the market to register for their free badge today.

To register and get your free badge, go to:​

Managed by BeverageDaily and FoodNavigator editor William Reed, Low2NoBev will be held September 26-28 at Olympia London, alongside The Big Hospitality Expo and featuring Catering Equipment Expo.


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