New Products of the Week: Witch’s Brew & Spiced Apple Cider


In this week’s roundup of new products, Alani Nu and Spindrift take inspiration from Halloween and all things fall, while some brands like AVEC cling to an “eternal summer”.

Alan Nude

Just in time for spooky season, Alani Nu has brought back her Witch’s Brew. The limited-edition Caramel Apple flavor is available in RTD energy drink cans and pre-workout powder online and at GNC stores nationwide. Each 12 oz. energy drink contains 200 mg of caffeine. Alani Nu Witch’s Brew Energy Drink is available for $29.99 per 12-pack and Pre-Workout Powder is available for $44.99 per 11 oz. jar. For more information, visit

Spindrift has released its new seasonal offering: Spiced Apple Cider.


Newton, Mass.-based sparkling water brand Spindrift has unveiled its first seasonal offering: Spiced Apple Cider. The new flavor will also be available in a Spiked alcoholic variety. Both versions will be rolling out to retailers later this month. The new LTO also marks a notable departure from the brand’s annual flavor introduction strategy. For more information, visit

With released its new flavor Spiced Mango & Passionfruit.


AVEC has expanded its range of Better-For-You cocktail mixers with Spiced Mango & Passionfruit, marking the brand’s first flavor drop since its launch. The new offering has been designed to give consumers an “endless summer” and, at just 6 grams of sugar, contains 80-90% less sugar than its traditional counterparts, depending on the brand. WITH Spicy Mango & Passionfruit is available for $36 per 12-8.45 oz. cans. For more information, visit

Sneak has launched its new breakfast package.

stealth energy

Sneak Energy adds spice with its new Breakfast Orange pack. The set includes a 400 gram jar of Breakfast Orange energy powder, a plastic shaker and SneakO cereal. The new cereal features blended flavors of fruit and honey. Sneak Energy Breakfast Orange Bundle is available exclusively online for $49.95. For more information, visit

Volcanica has launched new sample packs.

Volcanic Coffee

Specialty coffee roaster Volcanica Coffee has announced the launch of its new selection of exotic coffee samples. Sample packs are available in 4-pack ($9.99), 6-pack ($14.99), and 8-pack ($19.99) formats. The three formats include the Ethiopian Yirgacheffe, Sumatra Mandheling, Costa Rica Peaberry and Tanzania Peaberry varieties. For more information, visit


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