Moët Hennessy inaugurates a new contemporary concept for “Les Caves Particulières” at Paris-Charles de Gaulle airport


PARIS, September 22, 2021 / PRNewswire / – Moët Hennessy, one of the world leaders in prestigious Wines and Spirits, is pleased to announce the reopening of the “Les Caves Particulières” boutique, located in the heart of Paris-Charles de Gaulle airport, with a new lighting concept imagined through Hubert de Malherbe. Created in 2014 in collaboration with Groupe ADP, Lagardère Travel Retail and SDA, Les Caves Particulières, an avant-garde project, is reinventing itself. The consumer remains at the heart of this space, which continues to “revive the French art of living” through new experiences.

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Bringing together emblematic Maisons from different regions of France, Moët Hennessy has been able to highlight the excellence of the group’s brands since 2014 through a unique and innovative concept: Les Caves Particulières. Designed to introduce Moët Hennessy’s portfolio to travelers from all over the world, the concept reveals the terroirs and know-how of the group’s wine and spirits houses.

In search of excellence, Les Caves Particulières is completely renewing itself this year. The new project was entrusted to the iconoclastic architect, Hubert de Malherbe, a recognized expert in design and retail design. Playing with stone and wood, but also with the iconic transport boxes, one of the symbols of the group’s spirit of conquest, he has been able to modernize the space with a simple and refined design, putting the consumer at the heart of the project with a large central experience table. The boutique’s olfactory signature was created by Thierry wasser, perfumer of Guerlain House.

The Caves Particulières are located in Terminal 2E of Paris-Charles de Gaulle airport. This space is a unique place to showcase French luxury brands. Ambassador of the French art of living, the space will offer immersive experiences, while presenting exceptional products available exclusively in Paris throughout the year, including a special Hennessy edition. Many exclusive services and products are offered to travelers, including the Hennessy Private Edition rarities, the Hennessy XO Paris limited edition, discovery and mixology workshops, personalization, as well as a series of food and wine pairing experiences developed in partnership. with the gastronomic area, La Halle Gourmande. Les Caves Particulières and its team, dedicated to curious and demanding travelers, is the destination of choice for hedonists.


– Laurent Boidevezi, President Travel Retail & AFME LAC – Private Sales: “Les Caves Particulières is an avant-garde project which paved the way for Moët Hennessy’s commercial access to the world. Today, at Paris-Charles de Gaulle, our home airport, we offer an experience that is even closer to our customers, who will find the most exclusive products from our Maisons aux Caves Particulières. “

– Donatienne de Fontaines-Guillaume, Managing Director Travel Retail EMEA & America – Moët Hennessy: “What motivated this project is a strong desire for each traveler who leaves France take with him a part of the French Art de vivre, the most beautiful creations of our land, with the generosity of Mother Nature; we had the treasures, we needed a treasure chest at the same level of excellence, an original space dedicated to this unique portfolio through which to share unique experiences with the traveler. We had the idea and created the ultimate French experience of living in Paris. “

Hubert de Malherbe, CEO & Designer – Malherbe Paris: “I wanted Les Caves Particulières to offer a sort of motionless journey; a delicious blend of the Maisons’ spirit of conquest and the beauty of their terroirs and know-how. We have the soul of each House, from the banks of the De Richonne to the brown valley of the Cognac country, passing through the chalk cellars where the champagnes are raised, the visitor can travel to the heart of the Houses thanks to immersive screens , a unique physical experience coupled with a tasting of exceptional products around a central bar, testimony to the importance of conviviality in this space. “

About Moët Hennessy

Moët Hennessy, the Wines and Spirits Division of LVMH, brings together twenty-five Maisons, many of which have been around for centuries, while others are just beginning their journey. His vision is to lead the future of luxury wines and spirits from nature to communities.

Established on the most prestigious terroirs in the world, Moët Hennessy has unique know-how ranging from winemaking to the art of living, including hotels and retail management to create exceptional experiences. for consumers.

For many years, with the ambition of transmitting a better world to future generations, Moët Hennessy has been involved in the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society and Empowering our People. Moët Hennessy is proud to promote a diverse, fair and inclusive work environment for all.

Ao Yun, Ardbeg, Armand De Brignac, Belvédère, Cap Mentelle, Chandon, Château d’Esclans, Château Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Dom Pérignon, Eminente, Glenmorangie, Hennessy, Krug, Mercier, Moët & Chandon, Newton.

About Groupe ADP

Groupe ADP owns and operates airports including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. In 2020, the group welcomed 33.1 million passengers at Paris-Charles de Gaulle and Paris-Orly, 1.8 million tonnes of freight and mail and nearly 96.3 million passengers at foreign airports under its Paris Airports brand. Benefiting from an exceptional geographical location and a large catchment area, the group is pursuing a strategy of expanding its capacities and improving the quality of its services and will develop its commercial and real estate activities. In 2020, the Group’s turnover amounts to € 2,137 million and the net income of € 1,169 million.

On Hubert de Malherbe

An engineer from Arts et Métiers, Hubert created his agency in 1993 with the support of a team of 190 specialists. Hubert manages all of the agency’s creative projects and is personally involved in everyone’s strategy (Dior, Place Vendôme, Sogo, etc.). It is at the heart of international projects, in Asia and in the rest of the world. He takes care to cultivate the agency’s original dual competence in Mass-Market and Luxury. He is particularly involved in the international development of the agency.

About Lagardère Travel Retail

One of the two branches of the Lagardère Group, Lagardère Travel Retail is a world leader in the Travel Retail sector. With 4,850 Travel Essentials, Duty-Free & Fashion and Foodservice outlets in airports, train stations and other concessions in 39 countries, Lagardère Travel Retail generated € 2.3 billion in revenue in 2020 (base 100 %). Through a unique holistic approach, Lagardère Travel Retail aims to meet the expectations of passengers throughout their journey, and to enhance the assets of its customers and those of its partner brands.

About the Société de Distribution Aéroportuaire

The Société de Distribution Aéroportuaire (SDA) is a joint venture between Aéroports de Paris and Lagardère Travel Retail. SDA is represented by the Duty-Free Buy Paris brand, which offers passengers an exceptional shopping experience in a soothing and refined atmosphere, while giving them the feeling of being in the capital thanks to resolutely Parisian decoration and furniture.

Drink responsibly.

Contact :
Moët Hennessy
Jean-Christophe Laizeau
Director of External Relations
Email: [email protected]

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Moët Hennessy inaugurates a new contemporary concept for “Les Caves Particulières” at Paris-Charles de Gaulle airport

Moët Hennessy logo (PRNewsfoto / WhistlePig, Moët Hennessy)

Moët Hennessy logo (PRNewsfoto / WhistlePig, Moët Hennessy)



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SOURCE Moët Hennessy


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