Look inside Roost, Water Street Tampa’s newest hotel, now open

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Randall Cook can’t believe all the development that has sprung up in Water Street Tampa since he started work there on his new hotel, an extended-stay concept called Roost.

“We do projects in different cities across the country, and I don’t know if there’s a lot of things like Water Street,” said Cook, co-founder and CEO of Method Co., which operates Roost Hotels. “The thought and level of detail that went into the selection of architects, the scale of the buildings, the density and this urban feel that has a very pedestrianized streetscape, I think it’s really special and very unique .”

So he’s not entirely blowing smoke when he calls Roost, which officially opened on Monday, “one of the finest offerings in the country. It’s a bit like living in a resort.

The pool deck and amenities areas are on the seventh floor of Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development. . [ Matthew Williams ]

Roost occupies 97 units in the same building as Asher, the largest residential tower on Water Street Tampa, a $3.5 billion development backed by Lightning owner Jeff Vinik and Bill Gates’ Cascade Investment. Like the Roost hotels in Philadelphia and Cleveland, it’s suited to longer stays; Cook said many customers were temporarily living in those hotels during the moves.

This is the first of two new hotels on Water Street Tampa this summer. The Edition, which aims to be Tampa Bay’s first five-star hotel, is slated to open in late summer at 500 Channelside Drive.

Roost’s amenities, which it will share with Asher residents, should set it apart from other downtown hotels.

The building’s seventh-floor rooftop pool deck features cabanas, common gathering areas, and direct access to the building’s gym, “so you can go from indoors to outdoors and then have multiple areas for you to congregate,” Cook said.

Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, features a pair of dorm-style cohousing units, with four bedrooms and a common living area.
Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, features a pair of dorm-style cohousing units, with four bedrooms and a common living area. [ Matthew Williams ]

Method Co. manages hospitality for Roost and Asher, which includes a bike-sharing program and events like workout classes and wine tastings designed to foster a sense of community. These programs, Cook said, create pockets of activity in areas such as communal kitchens and living rooms.

“Let’s say you and I live there and work from home,” he said. “Let’s go sit in the living room and do some work on our laptops. We may not have as much reason to strike up a conversation as if we were taking a wine tasting class together. It was built to foster more engagement and more community development.

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Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, includes several common gathering areas on the seventh floor.
Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, includes several common gathering areas on the seventh floor. [ Matthew Williams ]

A new element of Tampa’s Roost is a pair of co-living spaces that function almost like sleeping quarters. The units have a living room, kitchen and laundry area for a total of eight connecting bedrooms, each with its own private bathroom. Rooms can be joined together one at a time or in groups of four or eight, in a concept Roost calls “a hotel within a hotel.”

Unlike most Roost extended-stay rooms, co-living units can be rented for shorter periods, Cook said, making them ideal for friends and family visiting Asher residents.

“There are great rooms and a place to hang out, and they can come and visit you in your building,” he said. “It could be for business or a group of friends going to Tampa for a long weekend and renting one of the units and having a common area to relax. But everyone can come in and have their private bedroom and bathroom.

Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, includes a pair of co-living units, which function as dormitories, with several bedrooms and a common living space like this.
Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, includes a pair of co-living units, which function as dormitories, with several bedrooms and a common living space like this. [ Matthew Williams ]

Asher’s ground-floor amenities are still under development, including an Asian restaurant called Wagamama, slated to open later this year, and “an envisioned coffee and wine bar adjacent to the lobby.” Roost which is still in the design phase,” Cook said.

“We always try to make our new project our best project,” Cook said. “It’s definitely the nicest package we’ve done to date,” Cook said. “It’s fun to see the brand evolve, and I also think it’s working really well for the building and for the market.”

This is the lobby of Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development.
This is the lobby of Roost, a new extended-stay hotel located inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development. [ Matthew Williams ]
Rooms at Roost, a new extended-stay hotel inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, come with kitchenettes and living areas .
Rooms at Roost, a new extended-stay hotel inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, come with kitchenettes and living areas . [ Matthew Williams ]
Rooms at Roost, a new extended-stay hotel inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, come with kitchenettes and living areas .
Rooms at Roost, a new extended-stay hotel inside Asher, an apartment tower at 1050 Water St. in the Water Street Tampa development, come with kitchenettes and living areas . [ Matthew Williams ]
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