As he celebrated his recent birthday on Tuesday, the Grammy-nominated artist, entrepreneur, philanthropist and media outlet Jay “Jeezy” Jenkins officially announced that it has a new business partnership with French alcohol brand Naud Spirits.
The Naud Spirits brand is best known for its award-winning cognacs as well as its growing range of premium spirits. Jeezy’s involvement will include building on the success of the third-best-selling tequila in the United States, Tequila Avion.
“The rich history of Naud as one of the most avant-garde distilleries in France, combined with my knowledge and experience in brand growth, particularly in the hospitality and spirits industry, has enormous potential to see explosive growth here in the United States, âJeezy said in a written statement.
âAs I continue to develop my portfolio of activities, I look to brands, like Naud, which have a legacy of experience but with a desire to go beyond conventions for a better business. “
Jeezy continues to develop his growing business portfolio as he currently plays important roles with brands and companies. These include companies such as Defiance Fuel and American Cut, acting as a senior advisor to the president of Def Jam and founding his own non-profit and full-service sports agency. The Atlanta rapper is also the host of Worth the conversation on Fox Soul and The (Re) Session Podcast.
On the alcoholic beverage front, Jeezy served as a multicultural advisor to Tequila Avion, where he led the alcohol rebranding. Its partnership with Naud could be Jeezy’s biggest brand deal to date.
“We are excited to be working hand in hand with an accomplished artist and businessman of Jeezy’s caliber who can add the exact type of innovative thinking and strategy that we believe will help our brand take our brand to the next level on the American market. ” noted Pierre Naud, sales manager at Naud Spiritueux.
Naud Spirits recently expanded its offering in the United States to include gin and vodka. The brand won the Bartenders Brand Awards 2020 for design, taste and value.
More information on the Naud Spirits website, www.naudspirits.com.