MEMPHIS, Tennessee. – Blue Note Bourbon, Spirit of the Blues, is proud to announce the latest addition to its award-winning portfolio, Blue Note Crossroads. Bottled at 100 proofs, this unique expression combines the unforgettable boldness of Blue Note bourbon with aromatic flavors of toasted French oak, creating a rich, full-bodied bourbon with notes of baking spice, toasted almond, honey. of Manuka, toasted marshmallow and vanilla. Developed over two years of research and development in partnership with Tonnellerie Radoux, a character cooperage in central France, Blue Note Crossroads amplifies the growing popularity of finished bourbons in toasted oak.
“We are delighted to launch the newest member of the Blue Note group, Blue Note Crossroads,” said McCauley Williams, President and CEO of BR Distilling Company, producer of Blue Note Bourbon. “We have all come to a crossroads in our lives, whether personal or professional. This is a time when an important decision must be made; which will have profound consequences. The crossroads motif is prevalent in literature and music, legends and traditions of the blues. We mark our crossroads with the intersection of American oak and French oak.
In the wake of Blue Note Bourbon’s recent expansion into new markets and a nationwide distribution agreement with Republic National Distributing Company, this latest Blue Note phrase offers an exciting flavor profile for bourbon lovers and drinkers of all. days. Toasted French oak amplifies Blue Note Crossroads’ base notes of sweet vanilla and caramelized sugars, balancing them with savory tastes and aromas of toasted almonds and hot baking spices.
Blue Note Crossroads also marks the start of a modern, more avant-garde packaging that captures the essence of the brand as “the spirit of the blues”. The design, beautifully silkscreened onto the glass, features a ghostly Blues traveler wandering down Highway 61, the famous Delta Blues Highway.
Blue Note Bourbon has won numerous awards, including three double gold medals at the 2021 San Francisco World Spirits Competition, and recognition in other competitions such as the SIP Awards, Micro Liquor Spirit Awards, North American Bourbon and Whiskey Competition, John Barleycorn Awards, The Fifty Best Rye Whiskey Awards and the New York International Spirits Competition. Recently, Blue Note has been featured in Whiskey Advocate, Men’s Journal, Robb Report, Forbes, and Food & Wine.
Interviews with Blue Note Bourbon CEO McCauley Williams are available upon request.
About Blue Note Bourbon
Designed to honor the Memphis Blues and its influence on music, Blue Note Bourbon is bold but sweeter than sweet. Blue Note Bourbon expressions include Blue Note Juke Joint, Blue Note Premium Small Batch, Blue Note Uncut, and Blue Note Seventeen. Follow Blue Note Bourbon on Instagram (@BlueNoteBourbon) and Facebook (facebook.com/bluenotebourbon). You can find more information on bluenotebourbon.com. Interviews, additional information and products are available on request.
About BR Distilling Co.
BR Distilling Co. is the oldest distillery in Memphis, TN and produces two award-winning flagship brands, Blue Note Bourbon and Riverset Rye, as well as several private labels. Blue Note embodies Southern culture, Delta flavor, and the spirit of Memphis blues and barbecue. Bold but accessible with big notes and a smooth structure. Surprisingly simple as a good hook, emotionally fulfilling like a great song. Its products are currently distributed in Alabama, Arkansas, Colorado, Connecticut, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, New Jersey, New York, Oklahoma, Tennessee and Texas. For more information, visit brdistilling.com.
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