International super-producer DJ Khaled signs as Carib brand ambassador

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A local beer producer, Carib has hired the man currently considered the world’s leading record producer, Grammy-winning DJ Khaled, as part of his marketing campaign for the rollout of his “World of Change” products. which was officially launched last night.

DJ Khaled, one of the most recognized names and faces in global entertainment, will be an Ambassador for Carib and will work with the company for two years.

Carib’s World of Change is a global roll-out of its renowned beverages as part of the company’s 70th anniversary celebrations, with the aim of attracting more international sales.

As part of the rebranding, the Malta brand changed from Malta Carib to Carib Malta and Carib also recently launched Carib Blue, a premium beer with 6% alcohol.

In an advertisement produced by Ross Advertising, DJ Khaled says “I will take you to the most exciting playground in the world”, against the backdrop of Caribbean beaches.

Carib brand ambassador DJ Khaled waves a Trinidad and Tobago flag in a video earlier this month.

Carib brand ambassador DJ Khaled waves a Trinidad and Tobago flag in a video earlier this month.

“You are working hard, we are going to play hard,” he says, as people celebrate with the flags of some Caribbean countries in the background.

In the video, which features Trinidad and Tobago soca producer and artist Kerwin Dubois and Jamaican dancehall superstar Shenseea singing Can You Feel It, a song conceptualized by Major Lazer’s Jillionaire, DJ Khaled announces, “We’re gonna be liming “.

In one clip, he is seen waving a Trinidad and Tobago flag before waving a Caribbean beer while saying, “Another!

DJ Khaled, real name Khaled Mohamed Khaled, posted a preview of the video on his Instagram page, which has 26.4 million followers.

“I had fun filming months ago… bless the Caribbean and bless @caribbeer thanks for the love,” he said, adding, “Let me introduce you to the most exciting playground in the world. Check out @caribbeer tonight at 8 p.m. EST for their #worldofchange unveiling. “

In an online biography, www.allmusic.com noted that in the second half of the 2000s, DJ Khaled, surrounded by a group of high profile associates, took on triumphant crossover singles that appeared to be events.

T&T soca artist / producer Kerwin Du Bois and Jamaican dancehall superstar Chinsea

T&T soca artist / producer Kerwin Du Bois and Jamaican dancehall superstar Chinsea “Shenseea” Lee.

These include Top Ten pop hits I’m on One (2011), I’m the One (2017), Wild Thoughts (2017), No Brainer (2018) and Popstar (2020), which include American artists. Drake, Justin Bieber, Chance the Rapper and Rihanna among the enthusiastic featured artists.

Khaled’s first eight albums, from 2006 to 2015, peaked in the Billboard 200 Top 20, while his ninth and tenth, Major Key (2016) and Grateful (2017), topped the Billboard 200.

Father of Asahd (2019) made Khaled a Grammy winner when Higher, a collaboration with Nipsey Hussle and John Legend, received the award for best rap / vocal performance. Khaled responded to the feat by finishing again at the top of the Billboard 200 with Khaled Khaled (2021).


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