Tri-Vin strengthens its portfolio in the Irish whiskey category; Grace O’Malley and Proclamation Secure Dynamic Channel Partner for Critical NY and NJ Markets
New York, NY, September 30, 2021 – Grace O’Malley and Proclamation, Irish premium whiskey and spirits brands, and Tri-Vin Imports, a New York-based importer and distributor of craft spirits and fine wines, today announced a distribution partnership for the New York metropolitan area. Grace O’Malley was first launched in the United States at the onset of the pandemic in the spring of 2020, followed by the US launch of Proclamation in the fall of 2020. “We are delighted to partner with Tri-Vin for the critical New York and New Jersey markets, ”said Stephen Cope, founder and CEO of Grace O’Malley Spirits. “The Tri-Vin team shares our bold vision and risk-taking approach to brand creation, which makes them an ideal partner for us. ”
“We have built our portfolio on the basis of quality products marketed with knowledge and passion for the category. Grace O’Malley has the quality in the bottle and they are investing in the brand, ”said John D’Elia, General Manager of Sales for Tri-Vin Imports. Grace O’Malley will launch a digital ad campaign, “Meet the Queen of Irish Whiskey,” in October to support the New York and New Jersey launch. “Irish whiskey is also very popular, and we are delighted to have such a quality player in the category,” D’Elia continued. The Irish whiskey category continued to grow rapidly, with state-controlled volume increasing 19% from January to June 2021 according to NABCA, as well as overall US sales growth of 6.9% in 2020 according to the Distilled Spirits Council, making it one of the fastest growing categories of spirits in the United States
Tri-Vin will initially distribute the main Grace O’Malley and Proclamation references, owned and marketed by the premium spirits company, Inis Tine Uisce Teoranta. Other SKUs are expected to follow. Since their global launch last year, Grace O’Malley and Proclamation have won top prizes and scores. Grace O’Malley Blended Irish Whiskey received “Double Gold” at the San Francisco World Spirits Competition, “Triple Gold” at the MicroLiquor Spirits Awards and “Gold” at the San Diego International Wine & Spirits Awards and the Bartender Spirits Awards, as well as impressive scores in the Ultimate Spirits Challenge. Proclamation whiskey also received accolades after winning gold at the San Francisco World Spirits Competition, San Diego International Wine & Spirits Awards and MicroLiquor Spirits Awards, as well as a silver medal at the Bartender Spirits Awards.
Boasting one of the highest malt contents in the blended whiskey category at 46%, Grace O’Malley’s premium whiskey excites the senses and offers smooth complexity. Proclamation Whiskey, designed to honor the history of the people behind the Proclamation of 1916 and the birth of the Republic of Ireland, is a triple distilled blend. Aged in bourbon casks, the blend includes a touch of sherry malt, offering a complex character and tasting notes that reveal an abundance of fruit and smoothness. Grace O’Malley Blended Irish Whiskey and Proclamation Irish Whiskey are both distilled at the Great Northern Distillery. The Suggested Retail Price (SRP) for Grace O’Malley Blended Irish Whiskey is $ 36.99, while Proclamation Blended Irish Whiskey is listed at SRP $ 29.99.
About Tri-Vin imports
Tri-Vin Imports Inc. was founded in 1987 by two seasoned industry pioneers who shared a passion for wine and spirits. Initially, their mission was to discover and promote premium, premium wines and spirits from around the world. As a national importer and distributor, Tri-Vin Imports continues to make a strong contribution to the growth of the industry by introducing the public to unique wines and spirits. They have a solid background in the Irish Whiskey category and officially distributed Glendalough Irish Whiskey before it was purchased by Marc Anthony Brands.
About Grace O’Malley Spirits
As a fast growing Irish spirits company, Grace O’Malley excites the senses with their premium blended whiskey, boasting one of the highest malt contents in the blended whiskey category at 46% and offering a sweet complexity never tasted before. Each of Grace O’Malley’s fine spirits is distilled at the Great Northern Distillery. It is in this whiskey center of excellence that Grace O’Malley’s master blender, Paul Caris, along with the master distillers of the Great Northern Distillery, bring magic to Grace O’Malley whiskey, from distillation to blending. and the management of barrels. In addition to whiskey, experience the taste of Ireland with Grace O’Malley’s Heather Infused Irish Gin: a traditional-style gin crafted with modern distillation techniques drawing inspiration from the flavors native to Ireland. Grace O’Malley spirits are widely distributed in Europe and currently imported to the United States by MHW. Grace O’Malley whiskey is now available in major offsite accounts in the United States, including Simply Wine in New York, with information available on SevenFifty. To learn more about the story of Grace O’Malley – the Irish pirate queen of the west coast of Ireland and inspiration to rebel hearts around the world – visit graceomalleywhiskey.com. You can also join the conversation on @graceomalleyspirits.
About Proclamation Blended Irish Whiskey
Proclamation Blended Irish Whiskey honors both the history and the people behind the birth of the Proclamation, the founding document that proclaimed the birth of the Irish Republic in 1916. It celebrates the central role they all have both played at the turn of the 20th century, as well as their enduring significance in the 21. Aged in bourbon casks and blended with a touch of sherry malt by the Proclamation Master Blender to give a round, toasty finish. The liquid is triply distilled and aged in new American oak, delivering a singularly smooth whiskey with a clean taste. Proclamation Blended Irish Whiskey is distilled at the Great Northern Distillery in Dundalk, Ireland and widely distributed in Europe and currently imported to the United States by MHW. Proclamation is now available nationwide at retailers including reservebar.com, shopproclamationwhiskey.com, and Local New York Liquors. Visit proclamationwhiskey.com for more information and join the conversation at @proclamationwhiskey.
About Inis Tine Uisce Teoranta
Inis Tine Uisce Teoranta, owner of Grace O’Malley and Proclamation and one of the largest whiskey stock owners in Ireland, is a team working together with some of the foremost artisans, technical experts and professionals in Irish spirits and worldwide for Irish Spirits on the market. The team specializes in blending, maturing and finishing Irish whiskeys, creating premium spirits and strengthening the brand for the international market.