Gopuff and Morrisons launch partnership to offer instant delivery of thousands of high-quality products to UK customers


LONDON & PHILADELPHIA–(BUSINESS WIRE)–Gopuff, the leading platform for immediate delivery of everyday consumer needs, today announced a strategic partnership with Morrisons, the leading supermarket that supports local food manufacturers, to bring thousands of quality products to consumers Across the country.

The multi-year partnership brings high quality fresh food, private label and branded products from Morrisons to Gopuff’s platform offering a fast and reliable delivery service. From today, customers across the UK can order thousands of Morrisons food and grocery products for delivery in 30 minutes or less.

David Potts, Managing Director of Morrisons, said: “Gopuff is a recognized leader and innovator in fast delivery and this partnership will enable us to deliver a very wide range of Morrisons fresh foods and customer favorites to the doorstep. entry across the UK in minutes. .”

The Gopuff and Morrisons partnership is built on a shared commitment to providing an unrivaled customer experience and a mutual focus on delivering a truly local proposition. As well as offering nationally known brands, Gopuff customers will now have access to locally loved products and brands Morrisons offers, such as Henderson’s Relish in Sheffield, Seabrook Crisps in the North and Sheldon’s Oven Bottom Muffins in the Lancashire – in addition to many local brands. Gopuff is currently offering.

Yakir Gola, co-founder and co-CEO of Gopuff, said: “Morrisons’ product offering, continued focus on supporting local growers and suppliers, and their relentless commitment to the customer, have makes an ideal partnership for Gopuff. As we continue to expand Gopuff’s presence and product offering across the UK, we are proud to partner with one of the biggest and most loved brands in the market. Morrisons can now meet its loyal customers where they are, and we look forward to giving local Gopuff customers access to more of the products they love.

Due to their own templates, Gopuff and Morrisons have the ability to quickly and strategically customize and adapt to changing customer needs. Gopuff controls the end-to-end supply chain and Morrisons controls manufacturing, wholesale and retail. Together, the two companies are able to deliver a personalized, localized offering to customers across the country while continually evolving to meet the latest trends and consumer needs.

The partnership follows a period of sustained growth for the instant commerce pioneer across Europe, where it was officially launched in the UK last November (its first international market outside the US) and France earlier this month. In the UK, Gopuff has already amassed 40% category share since launch, according to YipitData. Gopuff recently appointed Bryan Batista as SVP International, to support its rapid international growth.

Both Gopuff and Morrisons donate excess food to Too Good To Go, which allows consumers to directly purchase and collect food that would otherwise go to waste – at a great price – through an app.

Gopuff currently serves customers in over 20 cities across the UK.

About Morrison

Based in Bradford since 1899, Morrisons is a UK food retailer with around 107,000 colleagues in 497 stores serving millions of customers each week. We are UK Agriculture’s biggest supermarket customer and all Morrisons branded fresh meat and everything on our butchers’ counters is 100% British. Food-processors and traders at heart, we have more than 9,000 qualified butchers, bakers, fishmongers, cheese makers and other in-store specialists who produce more and more food in our stores. We have our own meat, produce, fish, bakery and fresh food production sites – 20 in total – and are unique in preparing and manufacturing more than half of the fresh food sold in our stores. Foods produced at our sites and stores are presented with the “Morrisons Makes It” brand. We also offer popular services including cafes, pharmacies, dry cleaners and over 300 gas stations, with more being added all the time.

About Gopuff

Gopuff is the go-to instant commerce platform, immediately meeting the ever-changing daily needs of consumers. With an unparalleled assortment that includes home and cleaning products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and beverages , local brands, as well as alcohol and freshly prepared foods in select markets, Gopuff brings a , reliable and magical experience to customers around the world.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the category of instant needs and continues to build the rails that define the future of commerce. To learn more, visit or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.


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