Frutta Bowls Partners with Urban Eatery SteelCraft to Open in California


Frutta bowls, a WOWorks brand and the country’s fastest growing superfood café franchise, has partnered with SteelCraft, a trendy outdoor restaurant concept using shipping containers as the basis of its design. Thanks to this agreement, Frutta Bowls will open its first restaurant in California at the end of the summer.

SteelCraft, based in Long Beach, Calif., Opened its first location in 2017 and has since grown into a top destination in the community due to events and strong neighborhood engagement. With its location close to shipping containers, SteelCraft offers customers the opportunity to enjoy trendy dining options, live music and a fun outdoor atmosphere. SteelCraft offers Frutta Bowls for its colorful and healthy dishes that match their customers’ preferences to balance pleasure and nutrition. For Frutta Bowls, SteelCraft’s high pedestrian traffic and California climate make this vertical a great growth opportunity.

The beginnings will allow Frutta Bowls to experiment with penetrating new markets with a less expensive footprint. The non-traditional growth of all of the restaurant brands in the WOWorks family, which includes Saladworks, Garbanzo Mediterranean Fresh and The Simple Greek, is a key driver of the company’s growth plan. With Frutta Bowls’ focus on providing ‘better for you’ quality food, WOWorks expects Frutta Bowls to not only fit into this new concept, but also operate successfully in this unique space. .

“We are delighted with this partnership because we know that Frutta Bowls and SteelCraft are perfect for each other. Frutta Bowls fresh, high quality and flavorful menu dishes like acai bowls, pitaya bowls, smoothies, toast and protein bites are all the rage with the California climate and guest lifestyle. Says Mark Mears, Marketing Director of WOWorks, parent company of Bols de Frutta. “We believe the unique low cost footprint and high pedestrian traffic opportunity associated with this first restaurant will help introduce the Frutta Bowls brand to new customers and open up many more options for development on the West Coast.”

The news and information presented in this press release has not been corroborated by QSR, Food News Media or Journalistic, Inc.


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