ST. LOUIS – A federal jury awarded $ 11.75 million on Monday to Major Brands, a St. Louis-based distributor who claimed the Jägermeister maker had ended a 40-year relationship in violation of franchise law from Missouri.
Major Brands had claimed that a competitor, Southern Glazer’s Wine and Spirits, improperly courted Mast-Jägermeister US with a payment of $ 25 million. Southern Glazer’s had the right to distribute Jägermeister in 21 states, but wanted to expand.
Rick Walsh, attorney for Major Brands, said the jury found Southern Glazer’s and Mast-Jägermeister had civilly plotted to violate Missouri franchise law.
“The jury understood Jagermeister’s argument that the Missouri franchise law did not apply to them because of their size. This judge and jury reaffirmed that businesses, regardless of size, must Comply with the Missouri liquor franchise law, ”Walsh said in a statement. telephone interview Tuesday.
Jan P. Miller, attorney for Jägermeister, Southern Glazer’s Wine and Spirits and Southern Glazer’s Wine and Spirits of Missouri LLC, said in his opening statement that Jägermeister sales were struggling nationwide and were down in Missouri for a decade. Jägermeister had to make a change “if he wanted to survive in the market”.