distributor wins $ 11.75 million in Jägermeister lawsuit | Local company


ST. LOUIS – A federal jury awarded $ 11.75 million on Monday to Major Brands, a St. Louis-based distributor who claimed the Jägermeister maker had ended a 40-year relationship in violation of franchise law from Missouri.

Major Brands had claimed that a competitor, Southern Glazer’s Wine and Spirits, improperly courted Mast-Jägermeister US with a payment of $ 25 million. Southern Glazer’s had the right to distribute Jägermeister in 21 states, but wanted to expand.

Rick Walsh, attorney for Major Brands, said the jury found Southern Glazer’s and Mast-Jägermeister had civilly plotted to violate Missouri franchise law.

“The jury understood Jagermeister’s argument that the Missouri franchise law did not apply to them because of their size. This judge and jury reaffirmed that businesses, regardless of size, must Comply with the Missouri liquor franchise law, ”Walsh said in a statement. telephone interview Tuesday.

In this post-shipment archive photo, Dawn Dodson pushes boxes along the mixed case line at Major Brands Premium Beverage Distributors as she talks through a headset with a dispatcher who tells her which bottle of alcohol to include in customer order. During the evening, more than 21,000 bottles of alcohol passed through this line. Photo by Kevin Manning.

Jan P. Miller, attorney for Jägermeister, Southern Glazer’s Wine and Spirits and Southern Glazer’s Wine and Spirits of Missouri LLC, said in his opening statement that Jägermeister sales were struggling nationwide and were down in Missouri for a decade. Jägermeister had to make a change “if he wanted to survive in the market”.


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