Blue Run Spirits appoints Wild Turkey veteran as Director of Whiskey

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Blue Run Spirits announces the hiring of Shaylyn Gammon as its first Whiskey Manager. Gammon will lead the development and expansion of Blue Run’s whiskey portfolio.

Gammon joins Blue Run Spirits from the Campari Group, where she managed product innovation projects across the company’s North American portfolio. Based in Kentucky, she has worked closely with the Bourbon Hall of Fame duo of Jimmy and Eddie Russell on Wild Turkey whiskeys, particularly brand extensions such as Master’s Keep, Rare Breed, Russell’s Reserve and Matthew McConaughey’s Longbranch.

Gammon’s work with the Russells has been widely praised. Most recently, Russell’s Reserve 13-Year-Old Bourbon was named “America’s Best Whiskey of 2021” by world-renowned spirits critic and bourbon authority Fred Minnick. Double gold medal winners at the San Francisco World Spirits Competition include Longbranch, Rare Breed Rye and Russell’s Reserve Single Barrel Rye, which was also a finalist for Rye Whiskey of the Year at the Ultimate Spirits Challenge.

“We are thrilled to welcome a rising star in the world of spirits like Shaylyn Gammon, who honed her craft under the tutelage of two whiskey legends and now has the opportunity to take her skills to the next level at a startup that values ​​quality, innovation and, most importantly, the customer experience,” said Mike Montgomery, co-founder and CEO of Blue Run Spirits. “Shaylyn will be instrumental in developing and managing our entire portfolio strategy.”

As Blue Run’s Director of Whiskey, Gammon will work with the Blue Run team on original barrel selection for the company’s bourbon and rye releases, prepare the company’s private barrel selection program business and will serve as a distillation apprentice to Blue Run Liquid Advisor Jim Rutledge. She will also work closely with the Blue Run team to strengthen and develop its overall long-term product and innovation strategy, drawing on her years of experience as a research and development scientist and, of course, big fan of whiskey.

“I am very excited to join the team at Blue Run Spirits as they expand their whiskey offering in the United States, Canada and beyond,” said Gammon. “The ability to learn and apply all the insights from industry luminaries to a growing whiskey business is an opportunity I’ve dreamed of for years.”

Blue Run Spirits launched in October 2020 and has since created seven versions of whiskey – several with distinct expressions in one release, such as the recent 12 Days of Single Barrel High Rye Bourbon last December.

The company’s releases have sold out in just minutes and have received numerous accolades, including Blue Run 14-Year-Old Small Batch Bourbon, which received top honors at the prestigious 2021 San Francisco World Spirits Competition, winning the award for best small batch of bourbon – ages 11 and up. Older, with a double gold medal. The company’s Spring 2021 release, Blue Run 13.5-Year-Old Single Barrel Bourbon, received Best Single Barrel Bourbon – 11 Years & Older, as well as a Double Gold Award. Blue Run Kentucky Straight Golden Rye Whiskey received a gold medal.

In addition to the Campari Group, Gammon’s experience includes AmeriQual Foods, YUM! Brands and Land O’Frost. She is a member of the Bourbon Women’s Association; Women of the Vine and of the Spirits; and Louisville Women Leaders and graduated from the University of Kentucky in Food Science.

Blue Run Spirits can be purchased in Kentucky, California, Indiana, Louisiana, and Texas (RNDC); Georgia (Savannah); South Carolina and Tennessee (Advintage); Washington, DC, Maryland and Delaware (Prestige-Ledroit); Illinois and Colorado (breakthrough); New Jersey (Fedway Associates); Canada (evergreen); and online through Seelbach’s at bluerunspirits.com/shop.

ABOUT BLUE RUN SPIRITS

Blue Run Spirits is a new kind of spirits company, creating a unique luxury proposition by tapping into the deep heritage and craftsmanship that make whiskey truly great, then elevating it through modern design and a lens marketing to reach a younger, wider and more diverse audience. whiskey drinker. The company’s founders include a Nike designer, Facebook’s first director-level employee, a hospitality executive, a political adviser and a philanthropist – all big whiskey fans and individuals who fully understand how to create demand. and a buzz for a contemporary consumer product. They are supported by a team of advisors including Nike marketing experts; communications veteran Campari behind Wild Turkey and the Aperol Spritz; a former liquor distributor; and others with deep industry experience. The name Blue Run is a nod to the upbringing of one of our founders in Georgetown, KY.

For more information:
https://www.bluerunspirits.com/

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